Who are The Bathrobe Addicts?
Les Across du Peignoir is a registered brand by The Route of Thermal Towns in The Massif Central Area, France, created to boost the image and attractiveness of thermal spas, rolling out new media codes and practices, modern, confident, relaxed,  designed to erase stereotypes and combat prejudice.

The Bathrobe Attitude
The bathrobe you wear is more than just a piece of clothing—it’s a state of mind.

This is the essence of the Peignoir (bathrobe) attitude, an irresistible phenomenon sweeping through spa towns, and it’s all thanks to Les Accros du,Peignoir.
It all starts innocently enough. You visit a spa, and the staff hands you ambathrobe. At first, you think, “Nice touch!” 
But soon, you realize this bathrobe is not just any robe. It’s like a gentle hug that promises to never let go, a whisper, “Slow down, breathe, and enjoy.” Before you know it, you’re hooked. You wear your bathrobe at the spa, of course, but then something magical happens. You start wearing it everywhere!

The WALK
The International march of the Bathrobe Addicts began in 2019.

And so, step-by-step, town-by-town, the bathrobe attitude spreads – even to other countries across Europe. The streets of spa towns are filled with relaxed, confident individuals, all proudly wearing their bathrobes.

NEXT STOP – Saratoga Springs, NY

We want to fill Saratoga State Park with people in bathrobes, promoting the culture of self-care and well-being!